Last one is interesting. I have recently been using Bing WMT to spy on competitors links, it is really good and I highly recommend you check it out, but the amount of agencies using PBNs in Australia is crazy. Every single competitor I checked that was ranking highly had a bunch of them.
The...
I began in IT just before Y2K because I knew computers and the internet were becoming a huge part of business. I started building websites and performing SEO before search engines became a household name and I actually thought I invented SEO. I'm overcoming the challenges of battling breast...
Love it.
My thoughts are that overall, SEO and Google Ads are unique in that they are some of the only intent-based marketing channels available.
My belief is that a business should know their KPIs between both, take this report I sent yesterday for example
Yeah this is an interesting conversation I've had several times and read about in the past. Some people say it's wasting the budget of PPC to target those keywords, but I tend to disagree.
In my mind, SEO has priority, I know my main keywords and my main effort goes there. I treat PPC...