Nihil et consequatur veritatis deserunt dolorum.

[rodriguez.christop]

Vitae vitae cumque aliquid ad ab qui. Dolorem est et eius a nisi id velit. Voluptatem dicta sit rerum quos veniam. Occaecati dolor assumenda placeat minima qui qui ad.

 

[Darby_McClure]

Quia et eius dolorem nam. Aliquam ea dolores placeat odio modi. Dolorem possimus sed natus velit harum culpa repellat. Enim quisquam maxime et.

 

[demo]

Yeah this is an interesting conversation I've had several times and read about in the past. Some people say it's wasting the budget of PPC to target those keywords, but I tend to disagree.

In my mind, SEO has priority, I know my main keywords and my main effort goes there. I treat PPC separately, if the keyword does well and driving conversions, we keep it (or even bid more aggressive on it), if it doesn't do well then I might do the opposite.

I'm no where near as experienced with Google Ads as other's who have disagreed with this position, but in my mind it's pretty simple. ROI = good, do more of that until it doesn't work, then pivot as needed.

As long as you can track PPC and SEO conversions separately, you might be able to show that PPC budget is taking away SEO leads (on monthly averages). For example, PPC leads increase for May by 10, but SEO leads for May drop by 10. That might be something to keep an eye on, and could be difficult to definitively prove, but I haven't experienced that yet.

 

[demo]

Does this reflect the time of the most recent reply in the main view?

 

[demo]

Test test...

 

[demo]

What colour is this hyperlnk?

 

[demo]

As long as you can track PPC and SEO conversions separately, you might be able to show that PPC budget is taking away SEO leads (on monthly averages). For example, PPC leads increase for May by 10, but SEO leads for May drop by 10. That might be something to keep an eye on, and could be difficult to definitively prove, but I haven't experienced that yet.

Great point!