Hey guys I need some help

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Hey all,

For those running search ads for clients who have already the same keywords doing well organically, do you scrap the paid ads to save costs, or does having 2 places on the serps potentially increase conversions due to been seen twice.

I guess this is where looking into attribution and looking into first / last click = conversion. Which is unfamiliar territory for me. John, do you have any classes on this?

 

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Here's a test using an image dump

 

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Love it.

My thoughts are that overall, SEO and Google Ads are unique in that they are some of the only intent-based marketing channels available.

My belief is that a business should know their KPIs between both, take this report I sent yesterday for example